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Cuponk? Ka-Ching!!!
September 14th, 2010

Who doesn’t have a guilty love for beer pong (or at least the pong part of it)? We got the chance to work with Hasbro’s game group last year on this item, starting from raw concept, and helping them to bring it to life via concept sketches, prototyping and final control art.

Its fairly simple and iconic from a design standpoint, but the game play, instructions, branding and packaging are just out of this world! The best part is the advertising which mimics the endless string improvised pong-shots on Youtube (Spoiler warning!- Watching pong shots on Youtube can quickly eat up an afternoon, if you don’t watch it).

Playful, fun, stylish and irreverent. Everything a growing boy needs in one sweet package.

We had a lot of fun working on it. Here are a few pics from throughout the design process.


  1. Ben says:

    Nice work, maybe they could release a pack of balls that glow for dark bars when it rolls under the JukeBox!

  2. Grimr says:

    These took a while to turn up in Australia, but as soon as I saw them I knew it was your work!

    The packaging is great, love the “made you look”. Only tough thing is that I have not been able to bring myself to opening them for fear of ruining the packaging.

    And the choice of themes, Zombies, Wrestlers and Gorilla, AWESOME.

    Great work again and thanks for your slick unique style.

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